Artificial intelligence is many things, but it isn't magic.  Businesses are already using AI for optimizations like ad placements, increasing sales through targeted promotions and cross-sell/upsell efforts, and hyping customer loyalty through improved personalization and smart segmentation. The technology offers significant benefits when compared to traditional techniques, but there are significant pitfalls.

This workshop will examine some of the benefits and pitfalls of using AI in small business marketing. The old “saying trust but verify” is a prudent approach to AI. 

Join these virtual classes on Zoom to help establish and improve your business skills and services. Our Small Business Savvy series is for those who want to start or own a small business. We'll send you the Zoom meeting information a few days in advance of the event.

Event Partners
Presented in partnership with the Ann Arbor Area SCORE office, the Belleville Area District Library, and the Ypsilanti District Library
 

Registration is required and begins Monday,  December 22, at 9am online, by phone, or in person at the Information Desk. Sign-ups close one hour before the program starts, or when registration is full.

Discover our past virtual program and livestream recordings on the Library's YouTube channel.